Amazon launches men's grooming store vor 1 Tag
(Relaxnews) - Amazon is launching a new dedicated area for men's cosmetics products.
Eschewing its usual color scheme, Amazon.com has gone with a classic black and white design for its new men's grooming portal, designed to get guys buying more of their health and cosmetics products online via the famous retailer.
"We're very focused on providing a streamlined experience for the man who already has a grooming regimen and wants to be able to make purchases from one destination seamlessly. We are also offering a more editorial-rich experience for the man who wants to explore products, read reviews and change up his grooming regimen," added Wales.
Men's grooming specialists Baxter of California and Men's Fitness will be providing the editorial content which mixes editorials with 'How-To Guides' which provide handy tips on topics like shaving, skincare and hairstyling, all laid out above a curated selection of products available to purchase.
The product selection features plenty of men's grooming classics including Gillette, Hugo Boss, Axe, Panasonic (toothbrushes), American Crew, Ahava, Dove, and Nivea.
Amazon is increasingly aiming to compete with specialized high-end male grooming sites like Grooming Lounge for a piece of the rapidly growing pie. According to recent studies, many areas of the men's cosmetics market are seeing double digit growth rates, with skincare and shaving tools major focus areas.